The comprehensive training course aims to develop subject-specific, analytical, professional, personal, and communicative competencies in higher education students regarding the application of marketing tools in market research under modern conditions.
The training objectives include:
- Enhancing and consolidating knowledge of marketing analysis in the external competitive environment.
- Strengthening skills in collecting, summarizing, systematizing, and analyzing market data.
- Developing professional competencies in forming information and analytical support for market assessment.
- Consolidating the ability to segment and position business entities effectively.
- Improving professional skills in compiling and presenting analytical reports on market monitoring, utilizing data visualization tools.
- Fostering readiness for preparing and structuring comprehensive analytical reports on market monitoring.
This training course equips students with essential expertise in marketing analytics, enabling them to make data-driven decisions and effectively assess market conditions.
- Лектор: Котельникова Юлія Миколаївна