Internet marketing, as a component of traditional marketing, is currently a powerful communication channel. This is made possible by the development of computer systems, technologies, and networks, particularly the global Internet. Today, the Internet stands as one of the relevant tools for attracting new customers and sustaining consumer loyalty.
With the use of Internet marketing, prices for goods and services become lower, as there is no need for the physical presence of the developer. Internet marketing tools such as auctions, online stores, electronic exchanges, Internet banking, and online advertising have become commonplace in the work of the modern marketer.
The course "Internet Marketing" is designed to develop students' competencies in the field of product promotion on the Internet, e-commerce management, website creation for businesses, and the use of social networks as effective communication and advertising tools.
"Internet Marketing" is an educational discipline that studies modern technologies closely linked with marketing. It allows the optimization of the marketing-information toolkit for use in the economic activities of an enterprise. The object of the course is the processes of implementing Internet technologies in the marketing activities of an enterprise to facilitate its effective economic operations.
The subject of the course is the methods and ways of rational combination and effective use of all elements of the marketing mix at the enterprise level. Upon completion of the course, the student should know the features, methods, and tools of Internet marketing, the structure of the electronic market, the peculiarities of conducting e-business, the essence, and importance of Internet marketing in managing the marketing activities of an enterprise, as well as the current state and trends in the development of Internet marketing and technologies.
- Лектор: Родіонов Сергій Олександрович