Dr. Kateryna Naumik-Gladka
The study course named Psychology of communication in the sector of services is likely to focus on the application of psychological principles in communication within the service industry. The course aims to provide students with a comprehensive understanding of how communication can affect customer satisfaction, employee motivation, and organizational success in the service industry.
The possible topics that may be covered in this course include:
1. Introduction to psychology of communication: This topic will introduce students to the basic principles of communication and how they apply to the service industry.
2. Customer psychology: This topic will explore the psychological factors that influence customer behavior and decision-making in the service industry.
3. Employee motivation: This topic will focus on how communication can affect employee motivation and job satisfaction in the service industry.
4. Conflict resolution: This topic will examine different conflict resolution strategies and their application in the service industry.
5. Nonverbal communication: This topic will explore the role of nonverbal communication in the service industry and how it can affect customer satisfaction.
The structure of the study course may include lectures, case studies, group discussions, and presentations. Students may also be required to complete individual assignments and participate in group projects that apply the concepts learned in class to real-world scenarios. The course may also include guest speakers from industry professionals who can provide insights into the practical application of these concepts in the service industry.