Inna Leonidivna DYBACH, Doctor of Economic Sciences, Professor
The decisive factor for the success of any enterprise in modern business conditions is the construction of an effective communication system both with external stakeholders and at the intercorporate level. An important aspect of building business relationships in the context of deepening globalization processes in the economy is the use of a business protocol that establishes clear rules and principles of communication for each business participant.
Developing trust and reputation is an integral aspect of business relations. Good business etiquette is a great way to solidify international business relations. When dealing with international clients, building trust and respect becomes crucial. Communication evolves according to needs and technological innovations. Hence the need for constant innovation in line with the competition and the international market. Working in international communication requires a certain general culture to adapt to national customs.
The purpose of studying “Communications and Business Protocol” academic discipline is to formation of a complex of theoretical knowledge and practical skills of effective business communication in accordance with the ethical norms of modern society and the peculiarities of business communication with representatives of English-speaking countries, deepening of knowledge of the English language for professional purposes.
In accordance with the goal, the main tasks of the discipline are the development of theoretical knowledge and practical skills of business communication by students, that is:
- mastering the concepts of ethics and culture of business communication;
- understanding the features of speech and non-verbal communication;
- formation of skills for organizing a personal and corporate image in accordance with the requirements of the international business protocol;
- mastering the technologies of establishing and maintaining contacts with representatives of different business cultures and developing behavioral models in various difficult situations of international business;
- acquisition of theoretical knowledge and practical skills in organizing and conducting business meetings, receptions, negotiations.
The subject of “Communications and Business Protocol” course is tools of formation business communication processes and business protocol in the field of international business.
The object of the academic discipline is the process of building an effective communication process in international business
Applicants of the second (master’s) level of education in the educational program “International Economy”, who master “Communications and Business Protocol” discipline, will be able to use the skills of effective communication in the environment of both domestic and global business. Studying the course contributes to the development of self-esteem and the ability to independently learn, develops leadership skills and the ability to manage people.
- Лектор: Інна Леонідівна Дибач