Inna Leonidivna DYBACH, Doctor of Economic Sciences, Professor
In the context of deepening informatization and socialization, penetrating into all spheres of modern society, communications and their skills become a determining factor in the success of any business. A modern manager understands that building effective communication within the company and establishing the right communication links with external stakeholders affect the effectiveness of management decisions both at the operational and strategic levels. An important aspect of building business relationships in the context of deepening globalization processes in the economy is the use of a business protocol that establishes clear rules and principles of communication for each business participant.
The purpose of studying “Communications and Business Protocol” academic discipline is to develop professional competencies in the field of international business communications and business protocol based on ethics among the applicants of the Master’s educational level.
In accordance with the goal, the main tasks of the discipline are the development of theoretical knowledge and practical skills of business communication by students, that is:
- mastering the concepts of ethics and culture of business communication;
- understanding the features of speech and non-verbal communication;
- formation of skills for organizing a personal and corporate image in accordance with the requirements of the international business protocol;
- mastering the technologies of establishing and maintaining contacts with representatives of different business cultures and developing behavioral models in various difficult situations of international business;
acquisition of theoretical knowledge and practical skills in organizing and conducting business meetings, receptions, negotiations
- Лектор: Дибач Інна Леонідівна