ANNOTATIONMarketing, as a philosophy of modern business, means the orientation of enterprises and firms to the design, production and sale of goods that satisfy the needs of consumers and meet their specific requests.
Work with the consumer - analysis, forecast, and in fact - management of his behavior, a daily component of the professional activity of every specialist employed in the field of marketing - salesperson, sales agent, marketing manager and marketing director, vice president of marketing . It is clear that activities in this direction can be based on modern analytical and methodological apparatus, a new understanding of the importance of marketing research in increasing the effectiveness of communications with the consumer.
The main goal of the discipline "Consumer Behavior" is to provide students with adequate knowledge about the expansion of marketing functions in the study of the mechanism of consumer behavior and the use of these mechanisms to actively influence the process of consumer decision-making.
The purpose of practical classes is systematization, deepening and specification of knowledge acquired by students at the previous stages of training (lectures, independent classes, consultations); control over the degree of assimilation of the material. When preparing for classes, you should study the lecture notes and recommended literature.
- Лектор: Бойко Наталя Олександрівна