Advances in communication and information technologies at the end of the 20th century greatly expanded the scope of international communications, which went beyond government communications between states and included interactions between businesses and people on a global level.
Communication performs very important functions in social life, creating conditions for ensuring the activity of not only the information sphere, but the entire social sphere. In order to be in demand on the labor market, future specialists in international economic relations need to know models and theories that explain the mechanism of communication, understand and be able to practically use knowledge and skills regarding communication technologies in professional activities.
The digital transformation of business processes, changes in the global business environment, new demands from consumers have led to the need to use the latest communication tools by both large and small and medium-sized businesses to maintain competitiveness and improve the efficiency of international business. The specified changes and opportunities are especially relevant for the enterprises of the Kharkiv region, because for many enterprises located in Kharkiv and the Kharkiv region, the size of the domestic market has significantly decreased, which has actualized the need for the development of foreign economic activity.
The purpose of the educational discipline is for students to gain a holistic understanding of the role of communication in international economic relations, to form a system of knowledge about communication technologies, to plan communication campaigns and evaluate their effectiveness, to acquire skills in the application of communication technologies in international business.
The tasks of studying the academic discipline are:
obtaining knowledge of the basics of communicative theory, studying the main models of communication, communication technologies; formation of communication technology application skills depending on the goals and capabilities of the company; acquiring knowledge and mastering skills regarding the formation of the company's image; understanding the essence of negotiation technologies; planning and organization of communication companies on the international market; preparation of information materials for mass media, etc.
The object of the academic discipline is communications in international business.
The subject of the academic discipline is the theory of communication, the practice of using communication technologies and their features in international business.
- Лектор: Гронь Олександра Вікторівна