The purpose of the discipline «Web analytics for business» is to acquire theoretical knowledge and practical skills in the basics of web analysis of various web resources to assess their effectiveness and optimize business activities.
The object of the discipline is a variety of businesses that use digital analytical tools to obtain information on the basis of which sound management decisions are made to optimize activities and further development.
The subject of the discipline are digital tools for searching and analyzing information, web analytics services that allow you to collect, measure, evaluate data, visualize them, present in order to make management decisions to improve business efficiency.
- Лектор: Аксьонова Ірина Вікторівна
- Лектор: Сєрова Ірина Анатоліївна