The relevance of the educational discipline is shaped
by the increasing dependence of contemporary marketing research on information
technologies, software products, and the Internet network. The development of Information
Technologies enables companies to interact with consumers in modern marketing,
involving the processing of large volumes of data. Intelligent analysis of this
data requires knowledge of information technologies and analytical tools.
Equally important is the fact that consumers are increasingly interacting with
brands through the Internet and social media. Understanding the technologies of
these platforms is crucial for developing effective marketing research
strategies.
The aim of the educational discipline "Modern Information Technologies in Marketing Research" is to master the theoretical foundations and practical skills related to the use of modern information technologies in scientific and marketing research.
The objectives of the educational discipline are:
• Examination of
modern information tools and technologies used in marketing research;
• Familiarization with various methods and strategies for collecting,
processing, and analyzing data in the context of marketing research;
• Review of opportunities and methods for using social media and online
platforms for information gathering and analysis;
• Understanding the impact of modern technological trends on marketing and
marketing research.
The subject of the educational discipline is modern information technologies for conducting research in the field of marketing. The object of the educational discipline is the process of conducting research in the field of marketing.
- Лектор: Родіонов Сергій Олександрович