Digital marketing is the fastest e-commerce solution available. With the help of digital marketing tools and the experience of their use by European companies, domestic manufacturers can easily scale their business both in Ukraine and on the territory of the EU. Digital marketing tools will help you reach the maximum audience or customers and you can do it quickly. It really plays an important role in the modern system of economic relations, especially in the conditions of entry of Ukrainian companies to the EU markets. Digital marketing tools and techniques are much more affordable than traditional offline marketing methods. But one of the main advantages of digital marketing is the ease of tracking and monitoring results in real time, when it is possible to quickly review customer feedback indicators and evaluate the success of your marketing campaign, which will allow the company to more effectively plan its further actions and make management decisions. This course attempts to highlight the importance of using digital marketing tools in the new era.
The purpose of the educational discipline is to form graduate students with sustainable competences in using digital marketing tools to develop a mechanism of mutual relations and their further intensification between EU and Ukrainian market participants.
- Лектор: Малюкіна Анастасія Олександрівна
- Лектор: Проскурніна Надія Вікторівна