Financial marketing (075.010-А, 3 к.) Лектор: к.е.н., доц. Бойко Н.О.

Financial Marketing is a specialized course for students of Specialty 075 “Marketing” that explores the interconnection between marketing activities and the financial performance of a business. The course focuses on financial analysis of marketing decisions, budgeting, profitability assessment, marketing investments, and key financial performance indicators. Students develop the ability to evaluate the economic efficiency of marketing strategies, calculate marketing-related financial indicators, and make data-driven marketing decisions aimed at increasing business profitability and value.